Where & How Do I Sell Paparazzi?
Parties...especially home parties are the basis of Paparazzi Accessories (and basically any direct sales company), BUT...there are sooooo many places and ways you can share & sell Paparazzi! Well....pretty much anywhere there are women! And anywhere there are men, children or anyone else that needs a gift for a woman in their life....wives, girlfriends, mothers, grandmothers, aunts, sisters, cousins, etc.
And what about holidays?! Birthdays, graduations and so much more.... the possibilities truly are LIMITLESS!!!
What you have to remember is that we offer an unbelievable product at an even more unbelievable price!!! And it is literally for EVERYONE!!!
It is VERY important that as soon as you sign up, you begin planning your "launch" party. It's nothing to freak out about. It is simply an opportunity to share with everyone you know this new adventure, the gorgeous jewelry at a great price! The great thing about a Paparazzi party is there are no presentations or "forced party games"...just welcome your guests and invite them to start shopping!
Here are a few tips for doing your first/launch party(s):
* It's best for your launch party to be held on 2 days: one at night for people that can't come during the day and one during the day, of
course for those that can't come at night. A good idea is to do one on a Thursday night, maybe 6-8pm, and just leave everything
setup (if you can) and continue the party on Saturday at 2-4pm or whatever days & times work best for you AND your guests!
Also, due to the popularity of selling on Facebook, its also a great idea to immediately begin sharing photos of what is on its way in
your starter kit. Many sell the pieces before they even actually arrive.
* Schedule your launch party within a week of receiving your starter kit! You'll get a tracking email from Paparazzi as soon as your kit
is shipped, so you'll know when it will be arriving. It's also a GREAT idea to have a "Box Opening Party" which is covered more
below.
* Hand deliver flyers to your neighbors, mail out invitations, call and/or text your friends and family. That personal touch lets everyone
know:
- How important this is to you and how much you would appreciate them coming & their support
- Having a flyer or invitation helps give people a reminder to "stick on their frig"
- It gives you the opportunity to tell them directly more about Paparazzi....what it is, the price, how beautiful it is and to share your
EXCITEMENT with them!
* Your "launch" or "grand opening" can be as extravagant or simple as you choose. Try out some new recipes for your guests or just
offer some cookies or chips & something to drink. The focus will be on the beautiful bling and shopping anyway! :)
* Figure out your displays which can range from building them from pegboard (see the "Displays" page) to putting a nice table cloth
out and laying everything out nicely for your guests to see, touch & try on. Make sure you don't forget the mirrors. Review the
"Events" page for a detailed list of things to have at every party or event.
* Also, not everyone has the space to have a launch party inside your home so think outside the box! Ask a friend or family member,
how about a church community building/room or if you live in an apartment or community with its own clubhouse, that can be a great
place too. Another alternative would be to have a "Facebook Party" (also covered below).
* You should setup a "party" through your website for your launch party so that your friends and family that live in other areas can
shop with you as well. (Do this in addition to a Facebook party if you use Facebook.)
* Besides of course sharing the products, selling some jewelry and growing the excitement with others, you should have a goal of
booking additional parties from your initial party!
- Book 6 parties within your first 30 days! That may seem like a lot, but.....
- During your launch party, your goal should be to book at least 2 parties!
- From those 2 parties, book 2 more at each of those, giving you a total of 6 parties!
- Now continue this pattern and you will continue to reach new people constantly and
ALWAYS have a full calendar of parties booked!
* To the right is a file of a list of "things to have" for your very
first party. You may not have all of these things initially,
but it is a general list of things to eventually gather for parties & events.
* Most importantly.....HAVE FUN!!! BE EXCITED!!! Others feed off of your excitement so SHARE IT!!!
Launch Party
Social Media
Using Social Media is an easy way to sell Paparazzi! Particularly using Facebook! Through creating FB groups or events, you can invite your friends or have your hostess invite her friends to your online party. You can play games, do give-aways and get to know each other having fun, all while sharing and selling beautiful $5 jewelry! Below are 2 videos showing you how to setup a group and a business page in Facebook. More detail and other social media outlets are addressed on the "Social Media" page.
Create a Facebook Business Page
Create a Facebook Sales Group
Now that we've talked a little about Parties and various ways of selling Paparazzi,
you probably have more questions.
How do you ask someone to host a party?
What about "coaching your hostess"?
So let's move on to the "Hostess Coaching" page.
You can sell Paparazzi anywhere! Seriously, ANYWHERE! The possibilities are limitless!
While women make up the majority of our customers, men and children buy Paparazzi too, both for themselves and their loved ones. Use these resources to make a list of at least 100 people to begin contacting. Ideally, you should reach out to at least 3-5 new people everyday.
You know AT LEAST 100 people that you just haven't thought of yet. Here is a list of just a FEW of the possibilities:
- Festivals (covered more on the "Events" page)
- Banks
- Schools
- Doctor Office
- Dentist
- Daycare
- Salon
- Boutique
- Post Office
- Sporting Events/Practice
- A good friend
- Someone with all sons
- A Lady on a Diet
- Someone who doesn't have children
- A Relative
- A Club Member
- An In-Law
- A Sunday School Teacher
- Someone with size 9 shoes
- A Church Friend
- A Grandmother
- A Secretary
- A Babysitter
- A Bowler
- Someone You Work With
- A Teacher/Professor
- Your Wal-Mart Checkout
- Someone with all Daughters
- Someone at the Farmer's Market
- Mother with a new baby
- A Farmer
- Mother-to-Be
- A Nanny
- Person who lives in a mobile home
- A Gardner
- Mail Carrier
- Person living in a tri-level house
- A Disc Jockey
- Bartender
- Waitress/Hostess
- Old School Friend
- Someone with a cat/dog
- Someone who wears glasses
- Avon Lady (or other DS business owner)
- Someone with red hair (and blonde & brunette too)
- A Nurse
- Doctor
- Someone unemployed (great opportunity to share)
- Former Neighbor
- A Neighbor
***(All your neighbors should know YOU are their
"go-to" for Paparazzi!)
- Policeman's Wife
- Fireman's Wife
- Insurance Adjuster
- College Student
- Cake Decorator
- Hair Stylist
- Someone who just moved
- Person with a green car (and every other color)
- Someone with a mini-van
- Someone who lives in a house on a corner
- Someone with an RV
- A Co-worker
- Retirement Home
- Someone who doesn't work outside the home
- Send a flyer to a co-worker/neighbor who has moved
- Offer "Secret Santa" shopping (in person or online)
- Carry a bag of jewelry with you everywhere you go
- Make sure regular customers know of upcoming events
you will be attending
- Treat party hostesses to something special
- Call potential hostesses who cancelled to re-book
- Make sure everyone knows when you have a special
- Leave business cards....
- Mechanics waiting room
- Library
- Insurance office
- Dry cleaners
- ATM's
- Veterinarians
- Corner Stores
- In front of magazines in checkout lines
- With your tip for a waitress (include a piece of jewelry)
- Toll booth collectors
- Grocery store clerks
- Flower shops
- Dance studios
- Computer stores
- Fast Food joints
- Print shops
- Fabric stores
- Bakery
- Senior Activity Centers
- Tanning Salons
- Walk-in Clinic waiting rooms
- Credit unions
- Park benches or bus stops
- Pharmacies
- Mail or hand deliver with bills you pay
- Apartment Leasing Office
***Offer to give a free gift with a welcome package for new
home owners from real estate agents or new renters at
apartment communities OR ask to setup in their
community room/clubhouse.
- Your hardware store cashier
- Someone who previously said "Not Now"
- Ladies you know who always wear jewelry
- Ladies you know who never wear jewelry
- The next person you see wearing jewelry
- Someone with grandkids
- A Lifeguard
- Dog Walker
- Dog Groomer
- Someone who has adopted
- Supermarket meat-cutter
- Workout buddy at the gym
- Bank Teller
- The Vet
- Valet
- The person that signed you up at the gym
- End up at the hospital/ER....everyone you see/talk to
- Someone who does nails
- Restaurant owner
- Busboy at your favorite diner
- Ice Cream Scooper
- Cable Repair Person
- The person you see who swims at the gym
- Someone who bakes bread
- Someone who sews
- Someone who pumps gas (hard to find these days)
- Someone who loves parrots
- Local Fire Chief
- Local Parish Ladies Auxiliary
- PTO President
- School Principal (and Vice Principal)
- Someone who knits or crochets
- The sales gal at your favorite shop
- Your husband's cousin
- Someone who sings in a choir
- The loudest woman you know
- The quietest woman you know
- Someone who seems to always be attending meetings
- A long-lost family member
- Someone who has had surgery (recently)
- The donut store checkout
- A Lifeguard
- Your Preacher, Precher's wife, Rabbi's wife
- Your in-law's sister, aunt, cousin, etc.
- Someone who works in an office
- Visit your Chamber of Commerce
- Host your own show
- Have your significant other promote products at work
- Realtor
- Consignment Shop
- Visit a festival as a shopper & network with other vendors
- Advertise in the newspaper
- Advertise in church bulletin
- Advertise in your alumni newsletter
- Talk with organizations about doing a fundraiser
Dance groups, sports teams, cheer teams, school/senior
trips, schools, charities, etc.
- Book a table at a church bazaar
- Host a brunch
- Contact a local mall about setting up a temporary display
- Hold a special "men's only" shopping event for them to buy
gifts for upcoming holidays or special occasions
- Offer a referral gift
- Offer a Birthday or Anniversary Club
- Offer a "monthly auto-ship" to your customers
- Advertise to help bridal parties with their jewelry a well as
gifts for their entire wedding parties
- Do joint parties with others...Pampering parties or clothing parties
with someone who offers complimenting products
- Offer theme shows for local women's groups (such as red hat
ladies - and stock up on red & purple items)
- Have a "box-opening" party for a few select friends when a
new order is scheduled to arrive
- Always have a "lead slip" with you, at parties, events and
even to ask your grocery store checkout cashier to fill out for
a monthly drawing in order to collect leads to follow up with
- Donate a raffle item to share the news of Paparazzi or
donate a gift certificate to come back and shop with you
directly.
- Leave a "tear sheet" or your business cards on local bulletins
boards at colleges, laundromats, grocery stores, etc.
- Think outside the box: not all parties must be in a home, they
could be in an office/bank/school break room, during lunch,
an apartment community building, a church community
building, a restaurant/bar/grill, etc.
- Contact men's groups (Kiwanis, Lion's, Rotary) to shop
- Contact schools about Christmas/holiday shopping for
students.
- Offer business incentive programs - bring doughtnuts or
muffins & coffee for morning break along with jewelry
- Consider offering gift wrapping for men/children & for special
occasions and holidays
- Make sure everyone knows they can stop by your home to
shop anytime!
- Bridal trade shows
- Do a "prom party" with your daughter's friends or a friends's
daughters & friends.
- Bowling Alleys
- Gas Station Attendants
- Movie Theater lobbies
Bag or Basket Parties
A very easy and simple way to sell Paparazzi is through "Bag or Basket Parties". It's really simple!
* You simply put a variety of pieces of all categories, styles and colors (usually no more than about
100 pieces) into containers and send it with your hostess.
* There is a contract you would sign with the hostess so she knows she is responsible for the jewelry &
money until it is returned to you.
* She takes it with her wherever she goes for a period of a few days to a week or so, sharing it with
everyone! Work, neighbors, kids practices/games, other gatherings she might be attending, even
church.
* She would receive the same free pieces (1 free for every 10 sold) just as if she had the party at her
home (without all the clean-up)!
* At the end of your agreed upon time frame, she returns any unsold jewelry and money paid to you!
Easy Peasy!
**Sometimes the jewelry sells out so quickly, the hostess may want to refill the basket to sell more!**
Visit the "Basket Parties" page for more detailed information, videos and samples as well as the contract for you to use.
The list above serves 2 purposes!
First, they're great "memory joggers" to help you think of people to speak with about your new business venture. Second, you can decide which category they are in initially and re-visit the list often and speak to them again in another capacity.
For example, with some, you may simply want to share your news and offer them a business card, with others, you may want to ask about hosting a party or setting up at their place of business.
Still others, you could ask about setting up a permanent display or even signing up to become Consultants themselves.
Don't EVER assume that any person wouldn't be interested in ALL of these areas...you don't know what is going on in each person's personal/business life. The salon down the street may have been considering adding something to their business, but had just never mentioned it to YOU. And then POOF! You walk in the door with the answer to their prayers!
You will never know if you never ask...
Wear It & Carry It with You Everywhere!
Obviously, you should wear your Paparazzi everywhere you go! Be a product of the product! Whether you're going to work, church, taking the kids to soccer practice, dance class or going to the Friday night football game. Wear it when you go out for a night on the town in your dressiest dress! Paparazzi goes with everything!!
But also, take a bag of items to sell, along with your business cards and bags, with you everywhere you go too! You never know when someone at that game or restaurant or anywhere will ask about your cute earrings. Or if you start the conversation giving them a compliment that could lead back to your business....PAPARAZZI!!
People will see your bag and the curiosity will force them to ask you what its all about! BOOM! There's your opportunity to tell them all about it, book a party or even just sell a few pieces. I have even met people for lunch to show them the jewelry and as we took it out looking at it on the table, waitresses and even other customers of the restaurant came up asking about it and wanting to buy some themselves! It's a GREAT conversation starter!
Paparazzi has this bag available to you to purchase through our "back office", but you can also find similar "photo bags" on other shopping sites like Amazon and eBay. Paparazzi's is much nicer though!
Box Opening Party!
Whether it's your Starter Kit or any other order you receive, it can be a blast inviting over a few friends to have a "Box Opening Party". This means, those few, special, VIP guests get first dibs on whatever you've ordered!
You could also take the unopened box with you to work (employer permitting of course) and open it during break in the breakroom or to the teacher's lounge or a special group meeting that you in which you participate! Nothing makes those friends/customers feel more special than to know they are getting the FIRST opportunity to get a peak and buy right from the shipping box!!! EXCITING!!!
